What We Do
According to one of our clients, if it moves we do one or more of the following:
According to one of our clients, if it moves we do one or more of the following:
Company Profile
Who We Are
We’re SPA Marketing Systems Ltd – SPA for short. We’ve been in marketing, market analysis and business intelligence for 25+ years – marketing both to consumers (B2C) and to businesses (B2B).
We love helping our clients to squeeze the juice out of analysis – without choking on the pips!
And, crucially, we enjoy our work.
Map It!
We’ll map your customers, your visitors, your service calls, your sales, your outlets, your competitors – maybe even your market share!
We do maps in colour by:
Region
Postcode Area
Postcode District
Postcode Sector
Census Output Area
Full Postcode – dot maps of all kinds
Analyse It!
SPA’s first love is not maps. It’s analysis – though we quite like mapping analysis results!
Examples of what we analyse:
Visitors by MOSAIC – who comes?
Customers by MOSAIC – propensities
Spend by MOSAIC – spend models
Visitor satisfaction by group type
Cost or Profitability by customer type
Expectations/attitudes by day of week
Satisfaction by product
Product sales by branch
Target It!
SPA specialises in targeting promotions for ad agencies, for fmcg & B2B clients and for you.
Recent work includes:
Outlet selection for targeted product launches, roadshows, and promotions
Pinpoint targeting of door-drops
Customer de-dup & targeted selection
B2B targeting of mail & telesales
Product portfolio planning (distribution)
Workplace selection for research survey and targeted promotions
Classify It!
We’ll classify your customers, your retail outlets – or both – perhaps using similar data! We’ve even classified products into types based on the kinds of people who buy them!
Our work has included
Classifying travel customers
Promotions varied by customer type
Classifying pubs & off-licences
Segmented merchandising
Classifying all news outlets of all kinds
Priority Retailer programmes
Plan It!
SPA specialises in four main areas:
Route planning
Franchise/Territory Planning
Location planning – retail & B2B
Sales call optimisation
Examples of our work include planning routes for salesmen, mobile libraries & doorstep delivery, dividing the UK into franchise areas for new franchise businesses, planning the location of computer backup centres and floor-covering warehouses, and redesigning sales territories in sectors from booze to financial services.
Evaluate It!
Value, like beauty, is in the eye of the beholder. SPA likes to work in contrasted fields – where different value systems apply.
Private Sector – focused on profitability and cost/benefit, market potential & size, and key market identification. Environmental costs and impacts?
Public Sector evaluation – emphasising variations in take-up or service usage and cost, access & accessibility, social exclusion. Perhaps environmental impacts too.
What We’re About
At SPA we’re determined to do the best job we can. We think about how to do the best possible analysis, so that you can just get on and use the results. Yes: we’re interested in methodology, and statistical techniques, and issues of interpretation – and splitting hairs where it might be important. But would you really want your analysis done by people interested in none of the above?
On the other hand, we’re very happy with clients who regard statistics – at best – as a means to an end, and – at worst – as a total bore. You don’t need to understand how any of the statistics work. You don’t even need to care. So long as you give us the best data you’ve got, and tell us what we need to know, we’re delighted to work with you to squeeze sense out of the analysis.
Our clients care about the results. It’s our job to make sure our results are worth it.