retail marketing

SPA Marketing Systems business intelligence
includes Segmentation, Site Analysis, Customer Profiling, Mapping,
and more, all proven aids for retailers and agencies alike.

What we do
	Creators of UK 's first standard retail segmentation classification - Segmentz
	Provide Marketing Analysis / Consultancy Services on an ad-hoc or retainer basis
	Sell Retail Marketing Software, GIS data, GIS mapping, gazetteers and more

Who are we? SPA Marketing 's business intelligence has helped British retailers, for some 20 years, identify their target customer, investigate store locations, find areas of untapped potential plus a lot more. With particular expertise in Segmentation, from customer segmentation through to market segmentation.

Segmentz
SPA Segmentz is a melting pot of valuable retail information all mixed together to get a clear concise classification to tackle location planning and retail marketing strategies. Four steps to multi-dimensional outlet segmentation

1	GeoDems: What kinds of people live nearby? Are they rich or not so rich ? Young not so Young?
2	Workplace: How many and what type of workers are nearby? Thousands, or just a handful? Are they financial whiz kids or factory workers?
3	Retail Mix: What type of retailing environment is it? Is it predominately prime high street or prime out- of-town?
4	Competition : How close are they? What is their Segmentz profile like? You choose which multiple (s) chain you'd like to see.

Every retail multiple is classified using the same 4 key dimensions: Geodemographics, Workplace, Retail Mix & Competition It's available 'off-the-shelf' so you can either buy it on the SegMentor CD or just get the reports & maps you need.

Workforce Analysis
	Over 20 million work in Britain but WHERE?	click image to enlarge
	How many workers are nearby ?
	What type of work do they do ?
	How big are the businesses nearby ?

Ask yourself . "Are outlets spread across the segment spectrum?" Then . "Which ones perform best?" No doubt more questions will follow. Every retail multiple is classified and available 'off-the-shelf' with SegMentor CD or you can just buy in the reports & maps when you need. Take a look at Segmentz for more detail.

Analysis Services

	Segmentation	Turnover Prediction
	Visitor Surveys	Competitor Intelligence & Analysis
	Customer Profiling	School Profiles
	Catchment Area Checks	GIS data, GIS mapping and so on
	Take a look at our analysis services for more information

GIS & Software Products
	Discover what types of customers you attract.
	Find 'hot spots' of new potential.
	Map outlets and see what the surrounding area is like.
	See how close shopping centres, competitors, potential acquisitions etc,
	are to your existing outlets.
	Reveal where your brands and concepts will work best.
	Take a look at our product page for more information

SPA Marketing Systems Ltd
Leamington Spa, Warks, CV32 6PT
Tel 01926 334978
Email:info@spamarketing.co.uk or Contact us

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