Retail Marketing from the experts in
Segmentation, Turnover Prediction, Catchment Analysis, Competitor
Analysis and more in 'plain English'.

Give us a call to discuss your specific needs
..you will be surprised by what is possible !

Catchment Area Reports
See what the potential is like around a store or all of your stores - what's the demographic mix like? Map your outlets, shopping centres, universities, competitors and so on. Check it out before signing the lease! No matter how big or small we can do the work for you. Property research into your existing or potential sites is a must for growth and could save you thousands of pounds. For more information click here or to receive an example, email your request to info@spamarketing.co.uk

Customer Profiles
We take your customer postcodes and profile them into MOSAIC's 61 types and 11 broader groups. Do you attract Symbols of Success or Grey Perspectives ? Plot customer locations, MOSAIC codes or see 'hot spots' of potential. We have developed customer profiling software to do just this. You can choose from taking the software in-house or let us do the customer profiling for you on an ad-hoc basis. Take a look at Customer CRUNCHER to see a variety of examples and details on how it can help your business or email us at info@spamarketing.co.uk further information. (note some examples on-line currently show old MOSAIC. We do have the new data and are working on the updated examples, if in the meantime you would like to know more please contact us for more details)

SPA Segmentz
Britain's first retail standard retail segmentation classification, it's dead simple - like all the best ideas. Just like customer segmentation, there are key factors that define customers into certain segments. SPA have applied these same principals to retail locations to create a standard classification, so that the retail & leisure industry can use this as a benchmark to measure the qualities of a portfolio of sites or an individual site. Imagine having a level playing ground to measure how your stores compare with the competition or indeed possible acquisition targets. When sales figures are added, see which locations do better or track which types of locations respond to promotions or particular merchandising.
Benchmarking in this way allows retailers to view themselves individually as well as comparably within their sector - click here to find out more and to see sector examples.

Workforce Analysis
If lunchtime and early evening trade is important to your business, you can learn a lot by knowing about the people who work near your outlets. SPA now offers a range of analyses based on workforce data to complement our established consumer analysis services. Using information on over 1.8 million businesses from Wegner Direct Marketing (formerly Market Location); the UK's leading business data specialist, our new workforce analysis services provides the latest information on the GB Business Universe for any area around your outlet(s). This data source is rupdated, at least once or twice a year to bring the freshest insight into your surroundings.
Click here for more information.

Visitor Survey Analysis
A service for libraries, museums, visitor attractions, etc. You survey your visitors; SPA designs the questionnaire and analyses the answers. With just visitors' Postcodes we can answer some key questions. What kinds of people visit you? How far do they travel? We can even map where your visitors live. What kinds of people don't visit? Add to this detailed questions about your services, and a Visitor Survey quickly provides the insights you need to deliver "best value" or to design a strategy for service development, marketing and outreach. And there are DIY options, so it need not cost the earth. Click here for more information.

Social Profiling of Schools
SPA has pioneered the use of students' Postcodes to assess the social mix of their school. Based on MOSAIC (a geodemographic classification of Postcodes), the technique works far better than Free School Meals as a measure of "education-relevant" social need. MOSAIC analysis of school rolls provides a sound basis for resource allocation (Fair Funding), and for the understanding of "value added" in school performance. Click here for more information.

Segmentation
Classify customers or retail outlets into types according to the kind of market opportunity they provide. You can then target a specific promotion to each individual group, measure your market share in each segment or even assess the need for repositioning. SPA has considerable expertise in brand segmentation for major retail multiples. Click here for further information.

Turnover Prediction
Sophisticated computer techniques will predict the turnover of a new store before it opens. You can do 'what if' experiments, for example assess the effect of having a bigger or smaller store. Turnover modelling allows you to set realistic targets for existing sites and to identify those that are under performing. Click here for more information.

Catchment Analysis
Find out how far customers typically travel to reach your outlet. You can then decide where to promote your services and identify holes in coverage which might be suitable for new branches.Click here for more information.

Competitor Intelligence & Analysis
Speaks for itself! . All we need is a list of your sites can those of your competitor(s). We could even source competitor data for you. Keep ahead of the pack with competitor intelligence it gives you an insight into how you are positioned within your sector or against your key competitor.
Click here for more competitor information.

Distribution Check
Selling to little in some areas means missed opportunities: but trying to squeeze to much from others leads to diminishing returns. So Distribution Check compares your volume of sales by area with the size of the available market there. If you don't have data on the size of the market in each area, SPA will source it for you or provide model estimates. The aim is to find out whether your pattern of distribution matches the potential, or whether there are areas where you are missing out. Click here for more information.

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SPA Marketing Systems Ltd
Leamington Spa, Warks, CV32 6PT
Tel 01926 334978
Email:info@spamarketing.co.uk or Contact us

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