Area Datasets

There are several key sources of data available from SPA for a range of geographical areas:

Government Census Data
SPA has been Agent of Government Census data for nearly 20 years. Our involvement in census data is one of the longest pedigrees in the industry, having worked with census data in a range of applications. As a member of the Association of Census Agencies, SPA are able to recommend and advise on what census data might be appropriate and in what contexts it should be used.

Data is available from the 2001Census - information ranging from age and social class to housing type and ethnicity. SPA will again be using this information in analysis projects and offering pre-packaged databases for incorporation into your own GIS in a variety of geographies.

Births & Deaths
Using the Government's Births and Deaths Register as a source, SPA has put together a comprehensive postal sector database looking at Births and Deaths statistics across the nation. Information ranges from numbers of births, first time mothers, previous births, age of mother and social class of parent. On the "darker side", we hold the number deaths, death rates and deaths by age and gender.

MOSAIC
From Experian, MOSAIC classifies individual postcodes into 1 of 61 types (which in turn are grouped into 11 broader Groups) using a large number of statistical measures. They pull out the many dimensions of the population throughout Great Britain and define the character of an area in terms that are friendly and meaningful - Symbols of Success or Welfare Borderline, Suburban Comfort, Happy Families or Rural Isolation, Urban Intelligence or Grey Perspectives . Databases which look at the number of each MOSAIC Groups and Type in areas are available at various levels of geography, ranging from OA's (Census Output Authorities) and Postal sectors to postal areas. Ideal for identifying your own target markets.

Retail Multiples
Using data from Retail Locations, Britain's most comprehensive source of the location of multiple retailers, SPA have constructed geographical databases which allow you to look at the number and mix of retailers in any area. Are there lots of multiples? Comparison, convenience or service orientated? How many key clothing retailers are within 0.5 miles? Using the Multiple Retailer database at an appropriate level of geography, answers to these questions are made easier.

Workforce Data
Workforce Data now offers retail and leisure outlets a detailed analysis of the surrounding workforce for location planning and direct marketing campaigns. Using information on over 1.8 million businesses from Wegner Direct Marketing (formerly Market Location, the UK's leading business data specialist, our new workforce databases provide the latest information on the GB Business Universe for any area around your outlet(s).

To provide the most flexibility to users, SPA tailor Workforce Data to include just the variables that are most relevant to your particular application. The list of variables available ranges from top-level workforce and workplace totals, in-commuting ratios, employee size, workplace by postcode type, SPA's Broad Industrial Groups (BIGs), locations by summary industry type, locations by 2 digit Standard Industrial Classification (SIC), locations by 4 digit SIC. All variables are available either as location totals i.e. number of businesses by geographical area, or as workforce totals i.e. the workforce by geographical area.

In addition, SPA's Broad Industrial Groups (BIGs) are also available for incorporation into a geographical database. BIGs provide a very useful and succinct grouping of business activity based on the similarity of activity and social class mix - is the workforce in any area predominantly white-collar or blue-collar? What does this mean for the potential for your particular business or product at lunchtime or in the evenings? A full description of SPA's Broad Industrial Groups (BIGs) is available on request.

Available Geographies

All of the above databases are available at a range of geographies:
	Census Output Areas (OAs)- for small area analysis applications
	Postal Geography - postal areas, postal districts, postal sectors - even full postcode!
	Other Geographies - TV regions, Economic regions, SPA Areas (SPA's breakdown of GB into 1214 non-overlapping town catchments). If you have a particular geography in which you are interested, please ask!

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SPA Marketing Systems Ltd
Leamington Spa, Warks, CV32 6PT
Tel 01926 334978
Email:info@spamarketing.co.uk or Contact us

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