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Blueprinter
- Mulitdimensional Site Evaluation
Implement
YOUR Segmentation in your own office.
So you can get the answer for any site at the press of a button.
What
can you do with SPA's Segmentation Delivery System?
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Define
RULES to Blueprinter which specify your brand or offering -
an upmarket profile, lots of people, a busy retail environment, low
competition. |
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Enter
sites into the system - existing shops, potential new sites or even
competitor locations. |
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Blueprinter
Checks the Lot and identifies the best fit brand......
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| Demographics
& Retail Rule Book - |
If
it's a Mortgaged Family Area with Suburban
Residential Retail |
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AND
there are lots of people nearby |
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AND
there is no competition |
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AND
it's on a main road |
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AND
the site's big enough |
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=
YOUR Brand
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| On
Screen Reports
give you the Key Facts |
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Whats
the best brand for a particualr site? |
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How
does the site score? |
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Look
at a Catchment Area Profile. |
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How
many sites go to each brand? |
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To
which segments are my sites allocated? each brand? |
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Bristol
Sites:
The Best Pub Brands |
| Map
the Best Brand for each site |
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Blueprinter
is for ... WINNERS!
Its
not a dumb computer blindly following rules defined by SPA. Blueprinter
helps your staff learn what works for each brand
An
Expert System for use by Your Experts
Blueprinter is a bespoke
piece of software that can be tailored for your individual needs. It is
often the delivery vehicle for a detailed segmentation analysis of your
outlets, carried out by SPA. We look at what's relevant for each brand
and then configure the system so it knows what makes a successful site
"tick".
Click
here to request a CD on Retail Segmentation and Blueprinter
back
to top>
SPA
Marketing Systems Ltd
Leamington Spa, Warks, CV32 6PT
Tel 01926 334978
Email:info@spamarketing.co.uk or Contact us
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