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Competitor
Audit
Understanding
who you are competing with at a local level
is essential if you are to maximise profit.
Monitor competition and widen margins where the competition is weak and market more aggressively where it is intense.
Do you know which
of your branches face the fiercest competition and which the least, which
of your competitors are most significant in which parts of the country
and where there are groups of customers not served by your outlets or those of your competitors?
Build a competitor
database
SPA can help you build a database of competitor locations.
This might be sourced from a third party or built from scratch. Once you
have a database we can analyse it for you or provide you with the software
tools to do it yourselves.
Find areas with
low competition
Competitor Analysis can show you which parts of the country
have large populations of customers but relatively few outlets and which
of your potential new sites may be in excessively competitive areas.
Understand branch
performance
SPA Competitor Analysis has been used as an element in
predicting branch turnover and can help to explain differing performance
between branches.
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complementary networks |
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Several clients
have asked SPA to compare their branch locations with those of an
acquisition target. This type of analysis can show where rationalisation
may be possible and where the branch network of the merged organisation
would extend.
SPA have developed
software specifically for this task - LOCATE
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on image to enlarge |
SPA have software specifically for this task - LOCATE, and more recently SegMentor can handle a variety of competition analysis.
If you are interested in finding out how SPA could help you build a competitor database or monitor your competition, email
or call on 01926 334978.
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SPA
Marketing Systems Ltd
Leamington Spa, Warks, CV32 6PT
Tel 01926 334978
Email:info@spamarketing.co.uk or Contact us
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