MOSAIC Information

MOSAIC, is one of the country's leading demographic classifications that is produced by Experian and available from SPA Marketing Systems. Since the 2001 Census it has been completely revamped, refreshed and re-categorised every postcode in Great Britain .

MOSAIC combines over 400 separate data sources, and divides the GB adult population into 61 different types and into 11 broader groups. Sources include Census, Electoral Roll, County Court Judgements, Company Director's listing, Lifestyle Data, House Price data and Retail Accessibility.

The underlying data will continue to be updated approximately every 18 months to ensure the freshest demographics for your business. MOSAIC, along with many other data sets are available from SPA Marketing Systems.

Click here for information on MOSAIC, or to take a look at SPA Marketing's other services using the menu button on the left side.