News & Info
Watch this Space
We’ve added this Page to highlight new services as they develop and to provide extra information in response to queries and feedback. It may not be the prettiest Page, but we hope you’ll find it useful!
Your Territories
If you’ve got your own Sales Territories (or similar Areas or Regions), you might be interested in:
A Postcode Look-up – the Postcodes in each of your territories. See Databases Plus
Territory Data – the population, the number of bank branches, or any other metric you want to quantify the underlying sales potential in each territory or area. See Databases Plus
Your Maps
If you’ve got Postcoded data, chances are that we can map it for you. If you want a map of Census data, again we ought to be able to help. That doesn’t mean we can map literally anything – however bizarre. But if you’ve read about what we do (see Home and Customer Analysis) and think we may be able to help, please give us a call on 01926 334978 – or Contact Us via our Enquiry Form.
And if we can’t help – or if we think you really need some analysis instead of maps – we’ll say so! Maps are a very visual way to present analysis results, but they can sometimes work out rather expensive if you don’t really need them.
B2B We Love You!
Fact: there’s more work in marketing to consumers (B2C) than in Business-to-Business (B2B). But here at SPA, we love B2B work – and want to do more of it. See B2B Targeting and Contact Us if we can help.
SPA MD, Dr Mark Shaw, was formerly IT Director at Market Location where he worked extensively on B2B profiling and modelling. After donkeys’ years at SPA, he still works closely with ML – not least to keep abreast of data on businesses and employment. SPA started off in retail marketing – particularly for pubs and off-licences: and you can’t do decent marketing of pubs and off licences without taking into account the lunchtime trade! Since retail marketing is still one of our specialist areas, we need constant access to business data telling us how many people work in each area and what kinds of jobs they do. And actually doing both B2B and B2C work means we can transfer what we learn from each to the other.
Customer Survey Design: 20 Top Tips & Silver Bullets
Click here to download SPA’s hints on survey design. Or let us design the survey for you - phone us on 01926 334978, or Contact Us to fill in our Enquiry Form. See Your Survey for details.