Postal Geography Look-Up Tables

A common requirement is for a look-up table of postal geography to higher level areas. SPA can provide a range of postcode lookup solutions here and a few examples are:

	MOSAIC Directory. A list of all 1.7 million full postcodes with the MOSAIC code of each postcode appended to the file. This enables you to MOSAIC code your own customer file and produce customer profiles for targeting and direct mail.
	Postal Sector to TV region
	Postal Sector to Radio region
	Postal Sector to Economic region
	Postal Sector to Posttown
	Postal Sector to SPA Area

A Note on SPA Areas. SPA Areas are our standard catchment area definitions built from postal sectors. They are intended to approximate the catchment areas of main shopping centres. There are over 9000 postal sectors covering the whole of Great Britain, for example CV32 5. By using the postcode sector as a building block, the problem of town splitting is overcome while retaining the excellent address location facility of the postcode system. Town centres, rather than being ignored, become the basis of the system so divisions will not occur. Major cities and conurbations are divided into natural communities, focused on their individual local area shopping centres. SPA areas are non-overlapping and every postal sector in the country is uniquely allocated to a SPA Area.

There are 1214 SPA Areas. Each has its own code for use within computer systems, together with much more recognisable names such as Birkenhead or Slough. The code indicates the Region, the County and the number of the SPA area within its County. SPA Areas are designed specifically for area planning and broad-brush market analysis. However, because the system is based on postal sectors, there is still the facility for fast and efficient address location and for the allocation of customers and prospects.

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SPA Marketing Systems Ltd
Leamington Spa, Warks, CV32 6PT
Tel 01926 334978
Email:info@spamarketing.co.uk or Contact us

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