Retail Segmentation

Does One Size fit All?
The idea behind retail segmentation or concept mapping, is that you tailor the offerings to the market, developing different retail concepts for different types of area.

Why Segment Branches?
There are many applications of retail segmentation. A few of these are...

Match the offering to customers' needs
Decide where to introduce a new style of service
Concentrate efforts on (profitable) target customers
Identify gaps requiring a new offering
Create retail brands and map them (if appropriate)
	- better market communication
	- a long term asset for the Balance Sheet

Concept Mapping

SPA's Retail Segmentation Pedigree
Over the past twenty years, SPA and SPA staff have developed considerable expertise in all aspects of segmentation. SPA staff worked on  the  project  which eventually gave birth to ACORN - the first major geodemographic  segmentation  system in   Britain .

More recently these principles have been applied to create Britains first retail segmentation classification, SPA Segmentz. Every retail multiple has been segmented using 4 key dimensions, Geodemographics, Workplace, Retail Mix and Competition. This is an 'off-the-shelf' solution, housing the retailers that are important to you.

As well as SPA's 'off-the-shelf' product we have access to specialist software and data to perform any type of segmentation analysis.

Take a look at Segmentz or alternatively call us on 01926 334978 to find out more.

Tell Me More - I'm Interested!
Retail Segmentation is one of SPA's specialist areas. It is a BIG topic and one we would be happy to discuss further with you. Email us, call 01926 334978 for more information or take a look at our Segmentz page.

Click here for more information on Customer Segmentation.

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SPA Marketing Systems Ltd
Leamington Spa, Warks, CV32 6PT
Tel 01926 334978
Email:info@spamarketing.co.uk or Contact us

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