Britain's first standard, multi-dimensional, segmentation classification

SPA's Managing Director, Dr Mark Shaw, who was on the team that created Britain's first demographic classification - has now applied his wealth of knowledge to establish the industry's first 'standard segmentation' designed for all retailers, their stockists merchandisers and agencies.

Its Britain's first standard, multi-dimensional, retail segmentation classification and if you're a retailer, or retailing is important to your business, SPA Segmentz is for you. It's dead simple - like all the best ideas. Every retail outlet - shop, concession, garage, or pub - can be classified.

SPA Segmentz provides a family of four different classifications - and the detailed data on which they're based.
	Use it to evaluate new locations, to understand variations in store turnover, or to improve merchandising.
	Use it to monitor trends in profitability, trends in total sales, or trends in sales by product.

SPA Segmentz has classified every branch of all Britain's big retailers so you can look at major competitors or acquisition targets to see how their branches are positioned or how they compare with yours. In fact, Segmentz can classify any outlet with a Postcode - allowing you to profile your retail stockists, or their sales.

GeoDems - types of people living nearby Chart shows Aldi: Rare in Upscale Areas (G1, G3-G5 Concentrated Down-Market (G7-G9) Pick any multiple retailer(s) you like How are your stores positioned? How do competitors compare?

Workplace - types/totals working nearby Chart shows Costa Coffee: Huge in Major & Large Centres (W1/2) Strong in Service Zones (W5) Pick any multiple retailer(s) you like Are your stores in residential contexts? How do rents vary by segment?

Retail Type - retailing environment Chart shows Blockbuster Superstores: Big in secondary High Streets (R2) Strong on Retail Parks (R3) Pick any multiple retailer(s) you like Where are concessions worthwhile? Are stores too High Street-based?

Competition - concentration of competitors Map shows Marks & Spencer: Concentrated in South & SW Under-represented in the North Pick any competitor(s) you like Where are your competitors strong? How does this affect sales?

How do I find out more?
Take a look at SPA Segmentz in more detail and see how segmentation can help you.

SPA Segmentz is available on CD - containing all the retailers you want to see - for use in your office. Multiple licences are available and have proved valuable for field staff and regional offices. We have standard packs available to get you started or can tailor a project to suit your needs. We can even provide the Segmentz codes for use within your own in-house systems. Alternatively, Segmentz can be purchased as part of an analysis project – actually using Segmentz to provide a tailored solution for your business.

Click here to download the pdf data sheet or contact us with details of your precise interests and requirements.

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SPA Marketing Systems Ltd
Leamington Spa, Warks, CV32 6PT
Tel 01926 334978
Email:info@spamarketing.co.uk or Contact us

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